Myers-Briggs Type Indicator ® – MBTI®

Is the most widely used assessment tools and has helped millions of people worldwide gain insights about themselves and how they interact with others. This tool is based on Carl Jung’s theory of psychological type and was first developed by Isabel Briggs Myers and her mother Katharine Briggs. Their objective was to make the insights of Jung theory available to individuals and groups. MBTI is not a test, as a test implies a “right” or “wrong” answer. Instead, the MBTI instruments measure preferences in four areas:

  • Where you get your energy (Extraversion – Introversion)
  • How you prefer to take in information (Sensing – Intuition)
  • How you make decisions (Thinking – Feeling)
  • How you are in your outer world (Judging – Perceiving)


Beth Keno is Myers Briggs Type Indicator (MBTI) certified